We’re back to our C.L.A.R.I.T.Y. series! We’re on the letter “I.” Today, I want to talk about the most important part of eBook writing and creation. It’s not easy. If you do it right you can grow profitable reltionships with your eBook readers.
I’m talking about initiating a relationship with your eBook readers. Where does it start?
Your “Online Marketing Guide”
Email marketing is the key to growing subscriber relationships. They act as your “online marketing guide.” Email helps you develop what Dr. Ivan Misner of BNI calls, “V.C.P.” This stands for visibility, credibility and profitability.
1. Solves EBook Reader Problems
Your eBook is not the only “problem solver” you have. Once they buy or download your book, your emails can solve subscriber problems. Look at this way. The more problems you help them solve the more likely they will continue buying from you.
You can focus an email campaign to solve a set of problems. Your email subscribers will look forward to getting your emails. And they will most likely share your emails with others with the same problems.
2. Saves Email Subscribers Time
Imagine you buy something from a company’s website. Now imagine every time you had a question, you had to call an 1.800. How much would you enjoy being put on hold? You wouldn’t!
Email messages save your eBook readers, time. Your useful information comes to them. They don’t have to chase you down to get it. If your email marketing is useful to them guess what? They will want more of them.
3. Increases Your Visibility
The more you help someone the more they remember you. To be visible to an eBook reader means one thing; being top-of-mind when they want to buy a solution you have.
Emails show up in inboxes, daily. People check their email more than they do their social media channels. It doesn’t matter if it’s a desktop, laptop or mobile device.
4. Demonstrates Your Credibility
Customer testimonials and reviews. You can use email campaigns focusing on these. Your testimonials can come in the form of videos or the written word. It shows eBook readers you can be trusted with their money.
The best reviews are “transformation reviews.” They state what life was like before your eBook and after. These testimonials give people, clarity. They’re clear on how what you offer can transform their current state.
5. Increases Your Profitability
The trusted marketing blog site blog.hubspot.com says this about email marketing:
“In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.”
Email marketing is critical to your eBook reader relationships. Use them to build your subscriber base and more.
Clyde McDade is the author of the upcoming eBook, The 7 Profitable “Word-of-Mouth” Marketing Secrets of Little-Known Small Businesses.