I hope you have been enjoying this series! What is another word-of-mouth marketing secret of little-known small businesses?
They have a rule that’s at the top of their list. Many businesses claim to do this. Few take it to the level 7-figure small business owners do.
They use phrases like, “great customer service”, “the best customer service.” Based on my experience with them, they take it to another level.
Little-known, 7-figure business owners practice…
VIP Customer Service
I wanted to buy my wife special gifts for Christmas. I decided to visit a unique shop in Gig Harbor, WA. Some of their unique items include the “Damit Doll.”
I finished shopping and brought them to the counter. I paid for them. What happened next, shocked me. I was asked what I wanted the gifts wrapped in.
The ladies at the counter created a gift basket for one set of gifts. Other gifts were wrapped in packing you don’t normally find in large chain stores.
My point? This small business treated me like a VIP! They did something else. They took into account the experience I wanted my wife to have after opening her gifts.
Want to start practicing VIP Customer Service? Use this overlooked strategy…
The “VIP Review Strategy”
Find a competitors reviews. Read the negative ones. Find one that is legitimate. Did your competitor make a mistake you could have made?
List 3-5 ways you could provide VIP Customer Service to that disgruntled client. Now here’s the million-dollar tip. Test one of your VCS ideas on your clients. Why?
First, you will surprise your clients. Second, you will potentially head off a future, negative review about your company!
If you don’t have one, create a VIP Customer Service Sysem for your business. Train everyone on your staff to use it. Over time you can see an increase in clientele and profits!
Clyde McDade is the author of the upcoming eBook, The 7 Profitable “Word-of-Mouth” Marketing Secrets of Little-Known Small Businesses.